Our work

Scout Curated Wears

Opportunity: Play key role as first employee in building a successful and profitable brand in the gift industry with a meaningful women’s give-back initiative. Develop strategic retail partnerships, boost brand awareness, streamline operations and nurture strong rep relationships. Helped grow company from start up to $10M+ in annual sales.

  • Strategic sales planning for independents & key accounts (US & CA)

  • Omnichannel sales strategy and execution including B2B, B2C, Amazon and Faire

  • Sales rep and showroom management & design

  • Website and newsletter design and strategy

  • Team management & development

  • IT/technology and system integrations including ERP and sales platforms

  • Product line strategy and package design

  • Catalog and POP (point-of-purchase) design

Open magazine on a wooden table, displaying a cover with a hand holding a bowl of sliced dragon fruit, lemon, and other fruits, with a glass of yellow beverage in front. Next to it, a display case contains colored boxes, skincare products, and herbal teas labeled "Healing" with growth-themed imagery, and small glass jars with dried floral herbs.
Open jewelry catalog featuring gemstone rings on the left page with turquoise stones and a jewelry advertisement on the right page showcasing a hand with a green gemstone ring, flowers, and an upcoming trunk show event in New York.

Ananda Khalsa Jewelry

Opportunity: Develop and expand multichannel sales strategy. Establish and refine newsletter platform and strategy. Implement a new in-store POS system to streamline customer management. Efforts resulted in 45% annual increase in revenue.

  • Strategic growth planning

  • Omnichannel strategy and execution

  • Website and newsletter design and strategy

  • In-store POS implementation

  • Catalog design

  • VIP program for retail customers

Kestrel

Opportunity: Identify opportunities for a new brick-and-mortar store in Northampton, MA. Develop a strategic plan, e-commerce strategy, newsletters, and in-store POS system.

  • Business planning

  • New website design

  • Website refresh and new theme strategy

  • Newsletter design and strategy

  • In store POS implementation

BAMBU Jewelry

Opportunity: Support wholesale and retail growth for Canadian Jewelry brand. Efforts resulted in 70% annual increase in revenue.

  • Business consulting and growth strategy

  • New retail website design and strategy

  • Catalog design

ONDA Medical Aesthetics & Wellness

Opportunity: Showcase amazing new med spa with a website and SEO strategy.

  • New retail website design and strategy

A webpage showing a candle with a black and white dandelion design on the left, and a variety of decorated cups with marshmallows and spoons on the right, with text about prosperity candles and gift sets.

Prosperity Candle

Opportunity: Collaborate with a company that has a wonderful mission supporting women refugees with living wage employment and new beginnings.

  • Retail website redesign in Shopify

  • Website audit to increase conversion

A modern building with glass windows, a Puma logo, and surrounding stairs, beside a woman with curly hair wearing a tan and cream Puma jacket, standing with arms crossed against a gray background.

Puma

Opportunity: Work for a large global corporation as the Senior Apparel Product Line Manager. Gain experience working cross functionally and managing multiple apparel collections sold through multiple channels (USA). Create and document processes for merchandising department.

  • Apparel product line management and strategy

  • Develop and implement Creative Briefs with NA Design Team to create a profitable and cohesive assortment for the US market

  • Pitch new product lines and targeted assortments at Puma NA Sales meetings and to major key accounts

Open scrapbook showing a photo of two young people sitting on a bench outdoors, with the word "KARMALOOP" overlaid, and a page of various clothing, accessories, and graphic images.

Karmaloop

Opportunity: As first employee build pioneering online streetwear community of style. Create systems for operations, customer and inventory management. Establish and manage the merchandising department including developing departmental systems and training manuals. Helped grow company from start up to $10M+ in annual sales (company eventually surpassed $200M+ in annual sales)

  • Played a key role in shaping the brand voice and led the creative direction for merchandising, website design, and marketing initiatives

  • Determined selection of product from negotiation through receipt of inventory for 50+ brands

  • Worked with developer and graphic designers to custom build website and inventory management system